
DUNK YOUR FEAR!
DUNK YOUR FEAR!™ exists to develop confident, resilient young people by strengthening the mental skills required to face pressure, overcome fear, and perform with purpose—in sport and in life.
Through athletics, evidence-based mental performance practices, and youth-centered development, we partner with individuals, families, schools, and organizations to cultivate courage, character, and lifelong confidence.
OUR VALUES
WE ARE CATALYSTS FOR GROWTH
We believe fear is not a barrier—it is a signal for growth.
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Using a strength-based approach, DUNK YOUR FEAR!™ serves as a thought partner to young people and the systems that support them. We build on existing strengths, elevate effective practices, and intentionally develop new skills that promote confidence, resilience, and self-belief.
Our work is collaborative by design. Growth happens when youth are seen, heard, and empowered to take ownership of their development.


CUSTOMIZATION IS ESSENTIAL
No two athletes, young people, families, schools, teams, or communities are the same.
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DUNK YOUR FEAR!™ is grounded in deep listening and meaningful partnership. We honor the expertise of our clients and co-create programming that aligns with their unique goals, challenges, and contexts.
Connection fuels confidence. Personalization ensures impact.
WE PRACTICE CULTURAL HUMILITY
We are committed to equity, inclusion, and justice in all that we do.
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DUNK YOUR FEAR!™ approaches youth development and athletic spaces with cultural humility—recognizing this as a lifelong process of learning, reflection, and accountability.
We actively work to dismantle inequities and foster environments that are anti-racist, inclusive, and affirming. We honor the lived experiences, identities, and voices of every young person and adult we serve.


RESEARCH GUIDES OUR PRACTICE
Our work is grounded in evidence—not trends.
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DUNK YOUR FEAR!™ integrates research from neuroscience, social-emotional learning, youth development, mental performance, motivation science, leadership development, and sport psychology.
We apply proven strategies that enhance learning, emotional regulation, confidence under pressure, and sustainable performance—ensuring our programs are both impactful and responsible.